Fighting rotten business practices


There was an enquiry recently on my company website - about a specific laptop model. The enquiry was regarding a laptop model of whose prices we had already published. We had conveyed to the person that the prices that we had published on the site were our final prices excluding 4% VAT.

The person took a print out of our prices and went to a competitor and bargained for a comparable deal. I am perfectly OK with this part and in fact it is one of my desired results. The other dealer who was obviously selling the laptop at a higher price than we do managed to convince the customer that we charge customers extra while delivering the laptop.

Personally I hate it when somebody tries to deceive me. Be it the deceptive reductions on hiked prices or free gifts whose prices are included in the total cost - I have a certain contempt for these kind of deceptions. So I have made it a policy at Zyxware to not indulge in such practices.

What has happened is even worse. It is not just deception but plain slander on top of it. It is a pity that people resort to such practices than to fight face to face. If under similar situations where a customer walks in with a price we cannot match our policy is to advise the customer to buy from the place where he is offered the lower cost provided the products are the same and of the same quality.

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